Top Internet marketing tools
The Spanish property market has changed a lot in a very short space of time. With the credit-crunch affecting buyers and sellers all across Europe, advertising and marketing practices which were cost effective just a few months ago, are no longer viable.
Internet marketing promises the best combination of price and performance but many businesses have limited or negative experience with this ‘new media’. The solution for many estate agents and developers in Spain is to experiment with free marketing services to gain experience and confidence in this new area.
As in most industries, free can often equate to ineffective and useless. How do you pick the right resources in which to invest your time? Here are our Top 11 resources for getting started with Internet marketing – for free.
1. Get started
A good grounding in the basics of marketing Spanish property on the Internet is an essential first step. Read this quick introduction and this 6-part, comprehensive article
2. Benchmark
To improve your online visibility, you need to know where you are starting from. Google Analytics helps you measure your current performance, write better adverts and improve your web site’s ability to generate enquiries.
3. Gain exposure
One of the keys to getting more visitors and web site traffic is making sure that potential buyers can find it in the first place. Get a web site listing in this Estate agent directory for Spain.
4. Reduce SPAM
One unfortunate side-effect of marketing more aggressively on the Internet is that while legitimate buyers find it easier to discover your web site, so too will people bombarding you with unsolicited mail. Gmail has the best SPAM-fighting features of any email provider.
5. Manage clients
Highrise Customer Relationship Management keeps track of your communication with vendors and buyers and streamlines your business relationships with them.
6. Manage properties
Proptrack helps you manage clients, vendors, properties and your marketing efforts. Normally costing € 200 per month, Proptrack is free to HIFX affiliates (also free to register) Sign up for both at once and save.
7. Show maps
Google has become the standard provider of maps. With a simple copy and paste, you can display maps on your own website and use them to help visitors find your offices, or locate individual properties. Search Google Maps and click ‘Link to this page’
8. Speak more languages
Broaden the appeal of your properties by advertising them in several languages. This translate tool reliably converts common property phrases between Spanish, English, French, Dutch, German and Danish.
9. Leave the office
You’re rushing around listing properties, making viewings and concluding deals – who has time to be in the office? If you need to compose and read documents on the move, try Google Docs for word processing, spreadsheets, presentations and access to your documents from any computer browser.
10. Get a web site
When you advertise properties on Kyero.com, use this web kit to also feature them on your own web site. Changes made to your properties on Kyero.com are reflected instantly on your web site – all with a single mouse click.
11. Create videos
It’s now a simple matter to create videos of properties or locations and upload them for public viewing. With a simple copy and paste, show videos on your own web site too. Use Windows Movie Maker to create videos, and YouTube to upload and share them.
Summary
The one thing all these applications have in common is that they’re completely free. One of the benefits offered by Internet marketing is that you can achieve great distribution and visibility at a fraction of the cost of using traditional media.
These 11 applications will help you to get started for nothing at all – after that you can concentrate your attention on the ones that make the biggest difference to your property business in Spain.
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