How to survive the credit crunch
There’s every sign that this will be the most challenging year yet for sales of Spanish property. High interest rates and the strong Euro have multiplied the effects of a downturn in the Spanish property market. There are fewer buyers with less money at a time when there are thousands of Spanish properties standing empty.
However, it is still possible to sell Spanish property – to buyers not suffering from a credit crunch or unfavourable exchange rates. There is one practical and cost-effective step you can take today to help the survival of your property business.
Who is buying Spanish property?
With a combined population of 20 million, there are five times as many potential property buyers in Denmark, Norway and Sweden than in Ireland. Scandinavians are an economic force one-third the size of the UK, and their strong local economies and currencies make them active purchasers in Spain.
The German economy, with 82 Million people, is the third largest worldwide. Germans have a history of buying property in Spain – without currency exchange issues. The trend of German owners leaving Spain has reversed – they are now entering or re-entering the Spanish property market.
French-speaking buyers from Belgium, Switzerland and France represent another group of property investors equal in size to Germany. With a further 20 Million people in Holland, there are more than 200 Million potential buyers of Spanish property throughout Northern Europe.
These active and affluent buyers have the potential to more than compensate for the slump in the number of Spanish, English and Irish buyers.
How to speak with foreign buyers?
Some foreign buyers speak English as their first or second language – but many do not. It’s essential to promote your company and properties in the native languages of these buyers – and that means communicating in Danish, German, Dutch and French – in addition to Spanish and English.
A free translation tool from Kyero.com is now available to help you create compelling property descriptions in each of these languages in just a few mouse clicks. Now you can benefit from professionally translated property descriptions in all your property marketing campaigns.
How to access foreign buyers?
If it’s easy to promote your properties in six languages, how do you make sure they are actually visible to foreign buyers?
Kyero.com has specialised in marketing Spanish property to foreign buyers since 2003. Every month, 500,000 visitors from around the world view 5 Million pages on Kyero.com. The web site was voted Best Spanish property portal and Best International property portal in the 2007 CNBC property awards.
By featuring your properties on Kyero.com, you can quickly and easily gain access to these new buyers in six languages.
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